Marvin Gaye started off his career as an upbeat Motown artist and was a major part of the Motown realm. He drew inspiration from artists such as Nat King Cole and his music had elements of both jazz and gospel. He produced a number of hits in his early years and for a time he was Motown's top producing artist. (What's Going On)
Gaye's attitude in his music began to change after fellow singer Tammi Terrel died from a brain tumor. Not long after the Kent State shootings, Gaye's "What's Going On" was released. Gaye dramatically changed his music in response to the heightening of the Vietnam war and the U.S. invasion of Cambodia. "What's Going On" was meant to speak out agains unnecessary wars and violent protests at home. (What Went On)
Ironically, "What's Going On" did not get released without a fight. Gaye's producer, Berry Gordy refused to release the single because it didn't fit into Motown and he didn't like the sound of the track. Marvin Gaye refused to create any more songs until Gordy released the single. Eventually, because Gaye was so essential to the success of the Motown label, Gordy gave in. The single became a huge hit almost instantly. Gaye and his team were hard pressed to finish the rest of the album quickly. (What's Going On)
Marvin Gaye employed several new techniques when recording tracks for "What's Going On". Instead of employing a small group for background vocals, Gaye assembled a large chorus for a bigger sound. He also used two separate mono vocal tracks running at the same time for an interesting doubling effect on his voice. Gaye also shifted the focus of his lyrics to be about peace, love, and acceptance rather than the usual soul and Motown themes. (What's Going On)
"What's Going On" is a combination of socially aware music with a fusion of jazz and traditional Motown elements to create a sound that had never been done before. It was perfect for a time when musicality and popularity could exist on the same side of the music universe.
(350 words)
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